Showing posts with label asheville. Show all posts
Showing posts with label asheville. Show all posts

Sunday, August 10, 2014

Looking back at ASE Photography

This August marks my third year as ASE Photography, and it's certainly been fun to watch my photography skills and portfolio grow. Living in Asheville, I've enjoyed some amazing opportunities to work with other local artists and business people who have helped me improve my art and expand my brand. In celebration, I wanted to look back at the work that began my career. Below are some examples of my favorite work.
A beautiful May wedding at Yesterday Spaces.
                                 A beautiful May wedding at Yesterday Spaces.
I worked my first wedding for a teammate in December 2012 and immediately fell in love with the style of photography as weddings are the perfect fit for my aesthetic of capturing love and genuine emotions. Visit my wedding site to see more wedding photos.
Fashion shoot in the Historic Montford Neighborhood
                            Fashion shoot in the Historic Montford Neighborhood
When Jaimie of JaimieMollie.com came to me asking if I could take photos for her fashion blog, I delightedly accepted. This led to a beautiful partnership and a lot of fun hunting through Asheville for creative places to shoot.

Judah and the Lion at the Orange Peel in February.                                          Judah and the Lion at the Orange Peel in February.

Last winter, I joined the Orange Peel House Photography team. Great live music AND photography? What's not to love.
Advertising photos for my friend's home listing on Airbnb
                      Advertising photos for my friend's home listing on Airbnb
I've always loved interior design, so when my friend asked me to photograph her home capturing its essence for promotion on Airbnb, I jumped at the chance. Not two weeks later, I started working for Morehouse Interiors in photography and social media and have loved every minute of it.


Joining the Ask Asheville team has offered me the chance not only to see and learn more about this beautifully unique city, but also to connect with numerous local business people. I'm looking forward to continuing my work with Gary as Ask Asheville's signature photographer.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Being a summer intern for The Laurel of Asheville meant getting my work - both photography and writing - published for the first time, and what a whirlwind it was.


The upcoming school year also marks my third year as head photographer for the UNC Asheville Athletic Department. As a UNCA cross country and track athlete and sports enthusiast, photographing my fellow Bulldogs never feels like work.
Getting back to my photographic roots with film
                              Getting back to my photographic roots with film
Finally, I have found my photographic "voice" illustrating the necessity of art in all our lives. The photo above is from my latest project documenting my personal experiences in places that are overly photographed, such as the beach, using multiple exposure on film. You can read more about the project on my blog, Seriously-creative.blogspot.com.
I hope you have enjoyed a taste of my work. Feel free to contact me at aseartistry10@gmail.com to set up a photo shoot. Or visit my online gallery to order from some of my favorite images I've taken in my photographic adventures.

-Adrian Etheridge
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Wednesday, July 9, 2014

Fun in the Sun: My Story


"If we don't tell our own stories, no one else will tell them." Lately, I've been reading Spark: How Creativity Works by Julie Burstein, a collection of anecdotes from the author's radio show Studio 360 showcasing and investigating various noteworthy creative people's artistic processes. Filmmaker Mira Nair's discussion about using her personal history to inspire her films stuck out to me.


 I rarely turn the camera on myself, instead focusing on telling others' stories. However, there is something to be said for remembering your own narrative. So this year when my family took the annual beach trip, I brought along my trusty Vivitar 3800 and a couple rolls of Fujifilm color to document the vacation. I didn't want to just take the typical beach selfies and ocean shots that troll the Instagrammaverse, but I wasn't striving to capture any mold-breaking photos either (although I certainly wouldn't throw them out.) I wanted to just capture the essence of fun and relaxation, however I saw it. Because I can't just casually take photographs of family fun at the beach (for better or for worse I had to turn it into a thought-out series; one of the hazards of spending too much time in photography class, I suppose) I decided to see how my family takes on a beach vaca versus the rest of the burnt-to-a-crisp ocean visitors.


To do so, I layered generic "beachy" shots with images of my family, myself, or things I found interesting, sometimes even just with other "beachy" scenes. I did this through multiple exposure, meaning I shot the roll and wound it as far back to the beginning as I could go without completely winding in the film for development (I probably made a rather funny site standing on the beach camera in one hand, grasping the reel with the other, intent expression on my face, turning the reel ever so painstakingly as I tried to feel the tension to know how far I'd wound the film) and then shot the whole roll again. I had to, of course, take into account that layering exposures in-camera necessitates shutter speed and aperture tweaks to avoid overexposure, so the whole experiment was fun and a bit nerve-wracking since I didn't really know how the photos would turn out.


I was very happy with the quality of the photographs overall - a pleasant aesthetic change from the sharp and color-saturated digital shots I tend to capture - and am especially pleased with the 1960s quality of color that the multiple exposures created. That the exposures did not overlap exactly within the same plane makes them all the more imperfectly interesting, the darker lines simply create a geometric frame. It is the story that these collaged images tell that I'm most excited about. Of course, the narrative probably means more to me than it does to the general public, but sometimes the more personal the images to the photographer, the more relatable to the audience. Scenes of playing in the ocean, reading on the beach, enjoying time spent with family - all normal beach activities - interwoven with visual metaphors for my propensity for daydreaming (guess which surreal photo that is) and distaste for large crowds, create a collage of what comes to my mind first regarding the beach.


A lot of artists don't like explaining their work, rather they let it speak for itself. There is nothing wrong with that. But, to me, there is a kind of vulnerability in telling how I conceptualized and perceive my finished project, allowing the viewers to decide for themselves whether they see the same message. What's more, as a soft-spoken observer, I rarely share my thoughts candidly, instead choosing to illustrate them through photographs and vivid writing, an art in itself. This series, capturing my personal experience in a place by overlaying generic popular images of it and personal experiences there, is one that I intend to continue in my (hopefully soon) world travels in a pursuit to devour culture and drink in art of societies around the globe. I create art not solely for the joy of the creation (though that is certainly part of it) but to share that joy of my creative experience with others, to show the importance of art in all of our lives. So in continuing this series, I intend to share the beauty of personal artistic experiences (relatable to all) with whomever will listen - and see.























Wednesday, June 25, 2014

Positively a Negative Critique


When I first began shooting film, I greatly admired Ansel Adams' work, for no other reason than its appreciation by the masses. Yet, as I've grown as a photographer, I've slowly joined the ranks of "cynical artists" rather than being a purveyor solely of beauty. Artists - photojournalists especially - seem to have a collective reputation as skeptics, yet whether this image fits may really be in the eye of the beholder. I explored this concept - that art which is critical of culture is often construed as negative, but can have a positive message - through an experiment in "New Topographics," or "man-altered landscapes" as the pivotal 1975 exhibit at the George Eastman House dubbed the style.

The beauty of New Topographics lies in its irony, originally depicting urban and suburban American landscapes with a critical eye, commenting on civilization's "progress" and its (negative) effects. Though the style came to prominence almost 40 years ago, in this age of "green initiatives," climate change debate, and other seemly tree-huggerisms, this social commentary has truly caught hold - now with the added twist of media and technological analysis.

In my personal interpretation, I played upon the theme of [digital] photography and technology's impact on the viewing of landscapes. Photography has the ability to tell a story to the world of subjects many or most people would never know, and this applies especially to landscape photography.

In the first image, I wanted to show photography's ability to tell a story, even one not entirely truthful. With the ability to crop out unwanted information, a photographer can tell their version of a story, tailored to fit their motive. For instance, in my examination, I shot a still of my digital camera set up at the top of The Cut in Asheville overlooking the city with the mountains surrounding. Although the film capture shows the juxtaposition of man vs. nature, the viewfinder of my digital camera shows my ability to crop in closely on the mountains to show only nature, cutting out man's "destruction" (as some would call city-building - although I personally love architecture, culture, and all the bustle that cities have to offer.) True to the New Topographics style, while the photo shows a majestic landscape, beautiful in spite of and because of the contrasting geometry of the city, the addition of my camera creates a social commentary on the photographers' (politicians,' scientists', anyone's) ability to spread only a partial story.


My second image shows the increasing commercialism of photography, now the medium of the masses, and its decreasing difficulty. By overlaying the image of a computer screen on top of a landscape, I wanted to again show the basic contrast of technology (man) vs. nature.  The Google screen displaying a search for "how to photograph a landscape" is meant to demonstrate how lazy technology allows picture-takers (not everyone with a camera is a photographer, in my humble opinion) to be, with the ability to simply ask a search engine how to photograph a landscape or to find landscape images to emulate, rather than going out on an artistic adventure of their own. 


This final image is my favorite, possibly because it took me three hours to print correctly, and maybe because of the rich quality of the contrasting darks and lights. In this diptych, I picture two dissimilar scenes; one a landscape photo opened on an iPad which sits on a bed, the other an actual view of plants with a mountainous backdrop. This again is supposed to show technology's laze-inducing nature, where anyone with an internet connection can "visit" exotic and foreign lands vicariously through others' photos from the comfort of their own beds, instead of traveling there themselves. (The Cut may not entirely be exotic, but it is quite a steep hike to the top.)

As an added commentary, I shot these photos in black and white film (35mm and not large format 8"x10" like the first New Topographics photographers, but closer to the basics) on my fully manual camera in an attempt to distinguish the photos from its digital counterparts which I critique. As I said before, the beauty of art is its differing interpretation based on the viewer, and this series can be either positive or negative, both or neither. Photography has come a long way since the first cameras (arguably camera obscuras, which were quite literally holes in walls that let in light to show an image, although the image could not be "captured" in the traditional sense) and many would argue that this progress is a good thing. Technological progress's modus operandi is to create shortcuts, to generate comfort, to manufacture ease. For many, this is everything. For others, a little hard work - developing their own photos rather than transferring them from an SD card, for instance - is the fruit of life. New Topographics is about bringing these choices into visual perspective. Skeptical or hopeful, destructive or progressive, like much of photography, your opinion is all a matter of vantage point.